OPEX CEO Profile: Carl Hardwick

Q: What is your long-term vision for the coaching profession?

A: To see the professional coach defined as someone who is educated and experienced in delivering consistent success to their clients. Someone who is valued enough to earn a thriving wage and is able to coach full-time. Someone who moves the profession forward by teaching their clients how to be autonomous in and out of the gym.


Q: How has your leadership evolved the focus, products and services of OPEX?

A: Not sure if this has anything to do with my leadership, but we are always looking at what is going to continue to add value to the coach. What can help coaches do what they do best while removing barriers in technology and education.


Q: What differentiates OPEX from other players in the fitness and coaching space?

A: It’s tough to speak for other companies, but we are driven by proving value to the coach and teaching them how to make an impact in their communities through simple, sustainable, and impactful exercise, lifestyle, and behavior practices.


Q: What concerns you most about the current fitness industry landscape?

A: The race to the bottom and devaluing game that a lot of coaches are playing and the idea that technology will fix all of our societal health problems.


Q: What key principles have stood the test of time as you have transitioned from athlete, to student, to military professional, to coach- coach of coaches, and now CEO of a forward thinking company in the industry? 


  • Have moral values that hold you accountable

  • Always have clear intentions

  • Learn every day

  • Practice what you preach, while only preaching what you practice

  • Move every day


Q: What was your inspiration for developing CoachRx and what was the process like?

A: We built CoachRx to solve a lot of problems we’ve had with delivering prescriptions, communicating, and coaching clients in other platforms, as well as to provide an all-in-one coaching business solution to limit the amount of platforms coaches have to be beholden to. We have come a long way over the past few years and still have a long way to go, but it has been a fulfilling challenge building the platform.


Q: What keeps you motivated?

A: I am not a huge proponent of the idea of ‘motivation’. We either do or don’t, want to or not. The idea of doing something substantial enough to have an impact keeps me moving forward.



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